This is not only intriguing for audiences, as Instagram is all about the FOMO (fear of missing out) and adopting the latest trends. Two of the most prominent are shoppable posts and IGTV, Instagram’s own platform for long-form video content.īe bold and experiment with all the new tools Instagram rolls out – don’t wait to follow in others’ footsteps, but rather establish yourself as a brand that’s ready to push the envelope. In the summer of 2018, Instagram rolled out a number of features that marketers would be wise to use. Use Instagram’s various tools strategically A well-spaced schedule will help you ensure that you don’t end up being invisible for days and then bombarding your audience with posts all at once. The purpose of scheduling content is to help you post consistently and stay on your audience’s radar without annoying them. The idea is to create an integrated digital marketing strategy, where your Instagram campaign will be crafted carefully to complement and boost the rest of your online presence.ĭigital marketing experts always insist on using a content schedule for social media. Maintain a consistent brand image not only on the platform, but also ensure that your Instagram strategy is representative of your digital marketing efforts as a whole. That encompasses everything from how you write your captions to the kind of aesthetics your images reflect, to the general brand personality you want to showcase. Instagram is an amazing tool for building brand identity, but in order to do that, you have to make sure you’re consistent in all your efforts.įirst and foremost, consistency is reflected in your brand image and the tone of voice you use. That way, you’ll build a content strategy based around the topics your audience actually appreciates. Find your industry niche and cultivate your presence around it. Don’t try to cater to all at once – you’ll end up being neither here nor there and appealing to nobody at all. It’s important to factor in your niche as well. When you understand what type of people comprise your follower base, what their mutual interests are, and how they prefer to engage with brands on social, you’ll be able to establish a meaningful strategy that will help you live up to your audience’s expectations. Establish a content strategy based on your niche and audience Although not completely irrelevant, these have been dubbed “ vanity metrics” and they’re far less meaningful than comments and organic engagement. This will help you boost visibility as well as audience engagement.ĭon’t obsess over likes and follower counts. Encourage user-generated content (UGC) by running photo/video contests and giveaways. Participate in a community yourself, show your advocacy for a cause if there is one that you support as a brand, and don’t hesitate to show your appreciation for other brands. Remember that Instagram is all about community use your content to facilitate meaningful dialogue and use your presence to gather your followers around a common interest or concern. Post quality content that people are going to care about rather than mere marketing messages. You just have to make sure that you do your part. The platform clearly hasn’t made it impossible for businesses to engage with their audience – in fact, that’s what it encourages. In essence, ever since Instagram did away with the chronological feed and started giving priority to content from friends over brands, the name of the game has been summed up in two words: audience engagement. The ever-changing Instagram algorithm seems to have made it tough for businesses trying to gain visibility on the platform. To help you start on the right foot and make the most out of your social media marketing efforts in 2019, we’re bringing you a concise guide with key points for Instagram success.
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